5 Sites Chinese Consumers Spend the Most Time On

digital internet China

One of the findings from the newly released BCG report on Chinese consumers is that they visit very few websites despite spending a lot of time online.

The Chinese online landscape has become increasingly crowded and knowing where these consumers are spending their time is important.

BCG found that most of the respondents spend 50 to 80 percent of their time online making repeat visits to a few websites that are their personal favorites. According to BCG research, ”more than 40 percent of their collective online activities were spent on the following top five sites: Youku, a local video-streaming website; Sina.com, a news portal; QQ, an instant messaging service; Taobao, an e-commerce site; and Baidu, a search engine.”

Here are some details on these top five sites:

Site Type Online Activity
Sina News portal website 40 million IP visitors daily
QQ News portal website 51 million IP visitor daily
Baidu Search Engine over 80 million IP visitors daily
Taobao and Tmall Online mall and C2C ecommerce over 67 million IP visitors daily (combined); over 1 trillion RMB sales in 2012
Youku and Tudou (companies merged) video sharing and viewing including TV shows youku: over 10 million IP visitors daily tudou:over 1.26 million IP visitors daily
source: danwei

Beijing set to host global tourism center

The delights and flavors of the world’s leading cities are coming to Beijing with the opening of a center dedicated to replicating what tourists will see.

A trial run for the experience center will start on Thursday as one of the major events during the Fragrant Hill Summit for world tourism cities from Sept 11 to 14.

The interactive center, located in the city’s Shijingshan district, will showcase the scenery and attractions of more than 60 global cities through the use of digital displays and three-dimensional technology, according to the World Tourism Cities Federation, the center’s operator.

After the trial run, the center will open to the public during the National Day holiday in October, said Yan Han, deputy head of the federation, at a news conference on Thursday.

Yan said the second phase for the experience center will house the foundation’s headquarters and will also serve as a theme park dedicated to tourism.

The federation is a nonprofit and international nongovernmental organization founded in Beijing in 2012. It has 68 members from various global cities and 39 institutions from around the world. Representatives from more than 100 members of the federation have confirmed their participation in the event, including mayors from about 30 cities.

In May this year, the federation’s status as an international organization was recognized by the United Nations.

The tourism experience will allow Beijing residents to see their tour destinations before they make their travel plans, said Yu Debin, deputy director of the Beijing Commission of Tourism Development.

It will also help Beijing learn from the experience of member cities, Yu said.

In 2012, visitor arrivals in Beijing exceeded 231 million, bringing revenue of 330 billion yuan ($53.9 billion). The added value contributed by the tourism industry accounted for 8 percent of the gross domestic product in Beijing in 2012, according to official statistics.

During this year’s Fragrant Hill Summit, the second World Tourism Cities Expo will be held, and forums for media, aviation operators, tourism services and relevant enterprises will also be held during the summit, authorities said.


The Rise of the Chinese Independent Traveler

Rafat Ali, Skift

Sep 11, 2013 7:30 am

In our launch report “Rise of the Chinese Independent Traveler,” Skift has put together the most definitive report covering what the next generation of Chinese travelers want from their experience.

Mainland China is now the world’s largest source of foreign tourists, as well as the world’s biggest spenders on hotels and retail while they travel.

And despite slowing economic growth at home, the trend continues unabated. In the first five months of 2013, nearly 40 million Chinese traveled abroad, a double-digit increase over 2012′s already record numbers.

While outbound travel for Chinese mainland citizens is still dominated by group tours that often bus the tourists from city to city, its growth is slowing when compared to the meteoric rise of independent tourism. Fully independent outbound tourism is growing even faster than foreign travel in general, and the market is still in its infancy. This trend goes hand-in-hand with a demographic sea change for China: a second generation of affluent consumers coming of age.

We look at the forces that influence China’s outbound market and the mega-trends they are shaping. We also examine strategies that will help travel providers understand and market to these increasingly independent travelers.

Online travel giants Ctrip, Qunar move toward cooperation

Ctrip.com International Ltd and Qunar.com Inc, the two Chinese main tourism websites, which have been rivals for years, agreed to cooperate on Monday in order to enlarge their market share.

Ctrip.com, the largest online travel agency in China, became a vacation products supplier for Qunar.com, the Chinese leading travel search engine, whose largest shareholder is Baidu Inc.

“Travelers will be able to find all Ctrip.com’s vacation products on Qunar.com in the future,” said Peng Xiaomei, deputy president of Qunar.com.

The two companies are still negotiating further cooperation on hotel bookings and the air ticket business, she added.

The cooperation surprised the industry because Qunar.com tried to become an online travel distributor by launching its Total Solution service a few months ago – a move that was opposed by many domestic online travel agencies, including Ctrip.com.

The two companies even went to court over the issue.

Qunar.com sued Ctrip.com for allegedly deceiving customers and malicious business practices in 2011 and, in 2012, it accused Ctrip.com of defamation.

However, the commercial disputes did not stop the companies from cooperating when necessary.

“Ctrip is open to cooperation. Vertical searching is only complementary to the online travel business. It brings some traffic volume to us,” Ctrip.com said in a statement.

Ctrip’s operational income was 655 million yuan ($105 million) in 2012, down 39 percent from 2011. The lower income was attributed to stiffer competition among China’s online travel agencies, pushing up the agency’s expenses for sales and marketing in the year.

“Ctrip urgently needs to raise its income. The huge traffic volume from Qunar.com is attractive,” said Wang Tingting, an analyst from iResearch Consulting Group, an organization focusing on research within China’s Internet industry.

On the other side, Qunar.com also needs capable suppliers because it is only a search engine at the moment, he said.

The cooperation with Ctrip.com will also bring good financial performance to Qunar.com, which is preparing to list in the United States, he added.

But Qunar.com has to be cautious about the cooperation because its main suppliers may limit the search engine’s transition into a travel agency in the future, some business insiders warned.

“The cooperation does not eliminate the dispute between the two companies,” said Zhang Haijun, CEO of Kuxun.cn, a Chinese tourism website.

Qunar.com could become a powerful rival, if it supplies a reservation service directly, Zhang said, adding Qunar’s Total Solution service also targets this business, although the service only focuses on the hotel business currently.

“Ctrip.com obviously cares more about the competition with current online travel agencies now, rather than potential competitors,” he added.

Ctrip.com, which is listed on the Nasdaq stock exchange, received net income of 210 million yuan in the second quarter of 2013, up 76 percent year-on-year, according to a quarterly report released on July 31.

“The companies’ new strategies are the main reason for its much better business,” Wang said.





NTA has taken a leading role in facilitating Chinese inbound leisure group travel to the United States by creating the China Inbound Program.