One of the findings from the newly released BCG report on Chinese consumers is that they visit very few websites despite spending a lot of time online.
The Chinese online landscape has become increasingly crowded and knowing where these consumers are spending their time is important.
BCG found that most of the respondents spend 50 to 80 percent of their time online making repeat visits to a few websites that are their personal favorites. According to BCG research, ”more than 40 percent of their collective online activities were spent on the following top five sites: Youku, a local video-streaming website; Sina.com, a news portal; QQ, an instant messaging service; Taobao, an e-commerce site; and Baidu, a search engine.”
Here are some details on these top five sites:
|Sina||News portal website||40 million IP visitors daily|
|News portal website||51 million IP visitor daily|
|Baidu||Search Engine||over 80 million IP visitors daily|
|Taobao and Tmall||Online mall and C2C ecommerce||over 67 million IP visitors daily (combined); over 1 trillion RMB sales in 2012|
|Youku and Tudou (companies merged)||video sharing and viewing including TV shows||youku: over 10 million IP visitors daily tudou:over 1.26 million IP visitors daily|